Greycroft Partners joins Long River Ventures and Village Ventures in backing Extreme Reach, Inc.

March 24, 2009 - HADLEY, MA - Long River Ventures announced today that its portfolio company, Extreme Reach, has secured additional investment from a leading digital media venture capital firm, Greycroft Partners LLC. Long River Ventures and Village Ventures, which co-led a Series A round at the end of 2008 but left the round open for 90 days, also participated in the additional funding. The additional capital will be used for product development, worldwide marketing and sales efforts.

Extreme Reach provides the first all-software platform that cost effectively enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, Web and mobile.

In the first quarter, the company has signed several significant customers and announced that its network has grown to include more than 1,000 TV stations and cable stations in just 30 days. The network also includes more than 5,000 radio stations.

"We are pleased to add Greycroft and Alan Patricof to the syndicate," said Tripp Peake, Managing Partner, Long River Ventures. "Alan's knowldge in digital media, his experience with early stage companies, and his network of media contacts will all add tremendous value to Extreme Reach."

"We invested in Extreme Reach because of its innovative approach to the media business, strong management team, and proven ability to meet and exceed their goals," said Alan Patricof, managing director of Greycroft Partners. "We look forward to working with the company as they continue to expand their network and make it easier for companies to deliver and track commercial messages across all mediums."

"We are very pleased with the response to our business and welcome the additional investment from an esteemed group of venture capitalists," said John Roland, Extreme Reach founder and CEO. "We have made it our number one priority to help advertisers deliver their commercial messages quickly and in the highest quality. In doing so we have been able to attract several new customers and grow our network to achieve critical mass in a short time. We remain focused on customer service and will use the funds to improve our product offerings, increase sales and deliver the service that customers require to get their messages out to the world."

The power of Extreme Reach is in the breadth of its network across the entire video ecosystem of clients, agencies, media, post houses, remote offices and alternate destinations. Employing the best practices from social networking and applying them to its business, the company's network invitation process lets any member invite others to join. By connecting all parties involved, Extreme Reach has rapidly created an expansive business network that simplifies the digital video workflow, is engaging, and allows members to take ownership as it grows virally.